So, you Have a Good Idea?

You've produced the shiniest, juiciest, most delicious organic apple on the planet.  Nice.  Now what?
Start a Facebook page?  Tweet?  Start an Apple Blog?  Good ideas, for sure.  It's already been done so – it must be a good idea.

And look- 14,000,000 people like you on Facebook.  When exactly does the phone start ringing?  It depends on how many of those 14,000,000 people are apple eaters and how often they want an apple and specifically, how many of them care enough to only eat a home-grown, organic  apple?  Bingo.  You found your audience.   Now, how do you get to them and quit wasting resources on the other 10,000,000?

How did Dole and Tropicana get so much attention?  Well, that's not really a fair question.  They've been selling apples since Adam and Eve first eyeballed that tempting fruit.  So, they do have something you need.  Experience.  And exposure.  And an audience.

Study your biggest competitor.  What are they doing?  Why are they your biggest competitor?  It's like target market research for your product- and it's free.  Sort of.

Before you launch your marketing campaign, learning about Target Intelligence will give the leg-up your scrumptious apples and you deserve.

Learning who your competitors are and what they do successfully to gain market share will introduce you to your target market.  It is called, Target Intelligence.   it will keep you from spending precious resources on people who don't know organic from – well- a hole in the ground.   If your audience is folks who care about pesticides and chemical processing, they will be more apt to look at your crisp blog entries and pay attention to your juicy Facebook photos.

Why waste time trying to reach that moose hunter in Alaska whose last bout with a fruit involved a can of artificially sweetened apple chunks with those obnoxious tart cherries?   He can't even spell organic.   Target Intelligence will keep him out of your fruit loop.