That's What She Said..

That’s What she Said

What are influencers?  Who are they influencing?  How did they get so powerful?

When was the last time you researched a product you were considering for purchase?  Christmas time?  Probably not that long ago.  Where did you look for the ‘expert opinion’ on the subject of said purchase?

Likely as not, you went to strangers in the internet and read reviews of the product you are thinking about purchasing.  You may have read an especially useful, well written, expertly articulated review of the Handy Cam you are looking to buy at Best Buy.  

Did you look at Best Buy’s web site or Amazon?  People are talking about that very product there now.  And, likely, you will take their advice.

How did these strangers become so influential?  It has been a wave.  The wave of influencers has slowly rippled across every product line, every demographic, every large and small business service and product in the world.  It may have started with Google but it is so far beyond that now it is actually impossible to measure the weight that these influencers have brought to the marketplace.  

Businesses large and small want to be talked about on the Web.  It is no longer enough to flush hundreds, thousands, millions of dollars down the print ad toilet.  Television is powerful.  Radio has some strength.  But those strangers talking about products on the Web have taken over as the primary influencers of our time.   When will they be talking about you?