Are your customers looking for the latest, greatest, newest, fastest, most cost effective product you offer? If you are blogging, Facebooking, Tweeting, or using any other social media platform to communicate with them- best you give them information on that slick new widget they are looking for from you.
Occasional folksy, neighborly communications can be a nice break from the norm. Maybe a ‘casual Friday' approach. Sunday through Thursday though, your competitors will quietly put you in second place if you don't stick to what it is your customers want.
Savvy consumers look to the internet for reviews of yours and your competitor's business model. What is your leadership doing to ensure solvency in the near and far future? How are you addressing bugs in the products you have already offered consumers? How is your team reaching out to current and prospective customers to ensure them that you will be there to support said product?
Jim Weldon, CEO, Socialmatica said recently, "Having them tweet they had a great workout this morning is more than trite it’s a frickin waste of everyone’s time including theirs. What would be great is to hear their opinions on how is a player in the market according to their perspective."
So, on Friday, you may want to chat a bit about your new boat, your philosophy on family and quality of life or the Super Bowl. Never religion and never politics but you know- the casual chatter between friends. Your customers and you.
For the most part it is safe to say that your customers will only care about those ramblings for a minute. Mainly, they want to know what you can do for them. When is the new product being released? Who is replacing your retiring VP? How financially strong are you? And, maybe, who you like in the game.
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